CLIENT WORK — LIVE
Takin Risk
The brief
Takin Risk is an independent streetwear label out of Las Vegas — small-batch, hand-sprayed pieces sold through its own online store. The brand already had its look and its product; what it needed was photography that matched and a website to carry it. The job: shoot the lookbook, edit the set, and refresh the site.
NO SURE THINGS
Tap a die to press your luck.
The lookbook
Shot around Vegas — pool decks, parking lots, a plain studio wall.
The build
The photography
Shot around Vegas — pool decks at dusk, a parking lot, a plain studio wall. Same places the clothes actually get worn, not a backdrop rented for the day.
The edit
The whole set edited into one consistent look, so a pool deck at dusk and a plain studio wall read as the same brand.
The website refresh
A refresh of the brand’s online storefront and lookbook, built around the new photography — the label’s dice-and-ticket language carried through.
Real brand, real store
Not a concept: Takin Risk is a working label with a live store at takinrisklv.com. The brand and its identity are the owner’s — this was the photography, the edit and the site.
RESULT
A lookbook shot and edited from scratch, and a refreshed site to carry it, for a real label with a real store.